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Beyond traditional marketing: Is it the influencer that sells?: An exploratory study about the consumer perception of Instagram influencers endorsing products
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2022 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2022. , p. 75
Keywords [en]
Celebrity endorsement, Influencer, Social media, Instagram, Influencer marketing, Consumer perception
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-57496ISRN: JU-IHH-FÖA-2-20221532OAI: oai:DiVA.org:hj-57496DiVA, id: diva2:1673972
Subject / course
JIBS, Business Administration
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Available from: 2022-06-21 Created: 2022-06-21 Last updated: 2022-06-21Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
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