The worldwide digital transition has influenced the advertising sector in recent years, with advertisers employing innovative techniques to reach customers in order to promote their products and services. In the twenty-first century, companies are increasingly seeing online advertising as a crucial tool for reaching out to customers. To generate effective online advertising, online advertisers must first understand the attitudes of consumers regarding online advertising. The primary goal of this study is to examine consumers' perceptions of internet advertising and informative responses.This research aims at how online display advertising influences the usability and quality of a website's user experience during the last two decades. Based on an in-depth analysis of the research questions, methods, and findings of the reviewed studies, surveys and interviews the following is discussed: (a) which conceptual and theoretical background knowledge, based on psychological explanations of user cognition, affection, and behaviour, can best support the design and investigation of online advertising, and (b) which specific ad features and properties are key to understand and favour certain types of user effects. 

This research work presents statements that investigated users' attitudes toward online advertisements on various social media platforms by analysing previous work on the subject of online behavioural advertising. This further will look into five independent variables: credibility, informativeness, usability, interactivity, and privacy. After a questionnaire based survey is conducted on these five variables to collect users responses and form concise results to build a Figma based prototype. The prototype is designed and further presented to users and obtained their feedback through semi-structured interviews.

The goal of this study is to find out how different internet users feel about online advertisements and how they perceive them. The research reveals their opinions and perceptions toward online promotions, as well as how to improve user experience.