The main goal of sustainable fashion is to significantly slow down the production and consumption of garments on the global scale (Rathinamoorthy, 2020), a key component of which is the reduction of waste and resource consumption through apparel recycling (Rathinamoorthy, 2020). In order to encourage the growth of sustainable fashion, there are three pivotal elements, the first is to ‘shift consumers' mindsets from quantity to quality by means of encouraging people to buy high- quality items less often’(Rathinamoorthy, 2020); the second is facilitate production that “does not exploit natural and human resources to expedite manufacturing speed;’ and the third is to use consumption to “entail a longer product lifespan from manufacturing to discarding” (Jung et al, 2014). Companies should make sure that their decisions do not jeopardize their environmental initiatives. Organizations in the fashion supply chain should set attainable and long-term goals to improve universal environmental protection. Companies in the sector should get familiar with systems and procedures in place to guarantee that the objectives are met. The study is based on multiple case studies of micro and small fashion apparel companies from multiple countries, mainly from the United States, Sweden, and China.