Study programs in higher education have to reflect important societal and industrial challenges to prepare the next generations of professionals for future tasks. The focus of this paper is the challenge of digitalization and digital transformation. The paper proposes the IS education profile of a Digital Business Architect (DBA). The study program emphasizes design thinking, model centricity, and capability thinking as a response to domain requirements from digital transformation and educational system and structure requirements. Experiences in implementing the DBA include the need for integrating deductive and inductive teaching, a strong basis in real-world cases, and collaborative learning approaches to develop adequate competences in business model management, enterprise modeling, enterprise architecture management, and capability management.