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Digital innovation and the effects of artificial intelligence on firms’ research and development – Automation or augmentation, exploration or exploitation?
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-9918-4860
Einride, Regeringsgatan 65, Stockholm, 11156, Sweden.
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-0301-9765
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-8625-8744
2022 (English)In: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509, Vol. 179, article id 121636Article in journal (Refereed) Published
Abstract [en]

Digitalization has altered many assumptions underpinning research on innovation management. At the early innings of exploring how digital innovation management stands out, there is a need for further studies in this area. Previous research on how firms use artificial intelligence has distinguished between automation and augmentation of human activities. In this paper, we explore how firms implement artificial intelligence within research and development. Utilizing an international news database spanning 956 articles from 122 newspapers published in 2020, we find that artificial intelligence is primarily adopted to augment human activities (55%) within research and development, rather than to automate matters (11%). We observe differences across sectors where automation is more common in government, information and communication technology (ICT), and technology and software. Our systematic coding shows that artificial intelligence is primarily adopted for exploration research and development (64%), rather than exploitation (5%). Based on these findings, we conclude that research and development from artificial intelligence primarily focuses on novel markets and areas of operations, rather than enhancing existing product markets and activities. Moreover, it augments human labor rather than replaces it; hence, job losses related to artificial intelligence do not seem to be taking place within research and development.

Place, publisher, year, edition, pages
Elsevier, 2022. Vol. 179, article id 121636
Keywords [en]
Artificial intelligence, Augmentation, Automation, Exploitation, Exploration, Innovation management, R&D, Commerce, Employment, Natural resources exploration, Digital innovations, Government communication, Government information, Human activities, Information and Communication Technologies, Research and development
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-56148DOI: 10.1016/j.techfore.2022.121636ISI: 000789632000002Scopus ID: 2-s2.0-85126927972Local ID: HOA;;804942OAI: oai:DiVA.org:hj-56148DiVA, id: diva2:1649318
Available from: 2022-04-04 Created: 2022-04-04 Last updated: 2022-05-12Bibliographically approved

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Johnson, Prince ChackoOts, MartSandström, Christian

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