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Using an integrated social cognition model to explain green purchasing behavior among adolescents
Jönköping University, School of Health and Welfare, HHJ, Dep. of Nursing Science.ORCID iD: 0000-0002-8798-5345
Department of Environmental Health, Harvard T.H. Chan School of Public Health, Boston, 02115, MA, United States.
Department of Environmental Health Engineering, School of Medical Sciences, Tarbiat Modares University, Tehran, 1411713116, Iran.
Institute of Allied Health Sciences, College of Medicine, National Cheng Kung University, Tainan, 701401, Taiwan.
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2021 (English)In: International Journal of Environmental Research and Public Health, ISSN 1661-7827, E-ISSN 1660-4601, Vol. 18, no 23, article id 12663Article in journal (Refereed) Published
Sustainable development
Sustainable Development
Abstract [en]

Strengthening pro-environmental behaviors such as green purchasing behavior is important for environmental sustainability. An integrated social cognition model which incorporates constructs from habit theory, health action process approach (HAPA), and theory of planned behavior (TPB) is adopted to understand Iranian adolescents’ green purchasing behavior. Using a correlational-prospective design, the study recruited Iranian adolescents aged between 14 and 19 years (N = 2374, n = 1362 (57.4%) females, n = 1012 (42.6%) males; Mean (SD) age = 15.56 (1.22)). At baseline (T1), participants self-reported on the following constructs: past behavior; habit strength (from habit theory); action planning and coping planning (from HAPA); and intention, perceived behavioral control, subjective norm, and attitude (from TPB) with respect to green purchasing behavior. Six months later (T2), participants self-reported on their actions in terms of purchasing green goods. Our findings reported direct effects of perceived behavioral control, subjective norms, attitude, and past behavior on intention; intention and perceived behavioral control on green purchase behavior; intention on two types of planning (i.e., action and coping planning); both types of planning on green purchase behavior; and past green purchase behavior and habits on prospectively measured green purchase behavior. These results indicate that adolescent green purchasing behavior is underpinned by constructs representing motivational, volitional, and automatic processes. This knowledge can help inform the development of theory-based behavior change interventions to improve green purchasing in adolescents, a key developmental period where climate change issues are salient and increased independence and demands in making self-guided decisions are needed.

Place, publisher, year, edition, pages
MDPI , 2021. Vol. 18, no 23, article id 12663
Keywords [en]
Adolescence, Green purchase, Habit, Health action process approach, Integrated models, Social cognition, Theory of planned behavior, adolescent, adult, article, behavior change, climate change, environmental sustainability, female, human, human experiment, Iranian people, major clinical study, male, pro-environmental behavior, prospective study, purchasing, theoretical study
National Category
Business Administration Public Health, Global Health and Social Medicine
Identifiers
URN: urn:nbn:se:hj:diva-55260DOI: 10.3390/ijerph182312663ISI: 000734970300001PubMedID: 34886395Scopus ID: 2-s2.0-85120309756Local ID: GOA;intsam;781504OAI: oai:DiVA.org:hj-55260DiVA, id: diva2:1617100
Available from: 2021-12-06 Created: 2021-12-06 Last updated: 2025-02-20Bibliographically approved

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Pakpour, Amir H.

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