About 80% of new homes in Sweden are being built using prefabricated elements. This rate of prefabrication is the highest in the world and the manufacturing of timber-frame homes has become a modern sector of the economy in Sweden. Information, and communication technology (ICT) has long played a key role in industrializing the wood-based building industry and novel ICT, like augmented reality, are believed to provide new opportunities. It is in this context that we explore how artificial reality solutions can be applied to improve the quality assurance process in a company producing prefabricated homes in Småland, Sweden. The research question asked in this study is: How can augmented reality be successfully applied to support quality assurance practice in the wood-based building industry? This question warrants investigation since improving quality assurance in house manufacturing not only improves products but also increases customer satisfaction. To investigate this question, we conduct a case study in a company where we set up a quasi-experiment with five quality assurance professionals using Microsoft’s HoloLens displaying production data. To make sense of their experiences, we conducted a series of semi-structured de-briefing interviews. Moreover, for understanding how AR can be successfully deployed in quality assurance we apply the design science research method. Findings are that the success of using AR in quality assurance depends on the quality of information displayed on the system, the geolocation of the models, the quality of the software and hardware used, and the ruggedness of the devices. We claim to have provided a range of valuable practical and theoretical contributions transferable to other construction companies seeking to apply augmented reality in their quality assurance routines.