This paper addresses the need to characterize and strengthen career guidance as being a welfare profession. The past decades' influences of neoliberal ideas and the dominance of market principles as the overriding societal goals, have challenged the welfare society, including the underlying logics of welfare professions and their autonomy. Such challenges also go for the career guidance professionals, and their core mission. Based on several empirical studies exploring the transformation of the meaning of career in working life and in public debates and transnational policies, along with demographic changes, and its effects on peoples’ careers, and for career guidance professionals’, this paper develops a bridging guidance approach to support people in times of transitions. Such bridging guidance approach addresses the need to clarify what type of learning content that is in focus within the guidance mission, what meaning of the concept and phenomenon of learning, that such approach mainly entails, and for whom career learning is supported.