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Internal Marketing: A way to transfer brand identity to Swedbank and Forex Bank's employees
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
2009 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Place, publisher, year, edition, pages
2009. , p. 54
Keywords [en]
internal marketing, brand identity, crisis communication, internal commuication, Swedbank, Forex Bank
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-7819OAI: oai:DiVA.org:hj-7819DiVA, id: diva2:160120
Presentation
(English)
Uppsok
samhälle/juridik
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Available from: 2009-02-13 Created: 2009-02-11 Last updated: 2009-02-13Bibliographically approved

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fulltext(337 kB)4915 downloads
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Type fulltextMimetype application/pdf

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Hilmersson, MalinEriksson, LenaSjölander, Emma
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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