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Internal Marketing: A way to transfer brand identity to Swedbank and Forex Bank's employees
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
2009 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Place, publisher, year, edition, pages
2009. , 54 p.
Keyword [en]
internal marketing, brand identity, crisis communication, internal commuication, Swedbank, Forex Bank
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-7819OAI: oai:DiVA.org:hj-7819DiVA: diva2:160120
Presentation
(English)
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2009-02-13 Created: 2009-02-11 Last updated: 2009-02-13Bibliographically approved

Open Access in DiVA

fulltext(337 kB)1926 downloads
File information
File name FULLTEXT01.pdfFile size 337 kBChecksum SHA-512
f842befbd6ead9c682617f81abfc8ffde61768e4c2703fbc763a768529bfea56e3e5fe5920ef434090f23c832bbbafe8f4eaded42390bff9ea265196db8d8685
Type fulltextMimetype application/pdf

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Hilmersson, MalinEriksson, LenaSjölander, Emma
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf