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Test of Moderating Effects Between Destination Image and Satisfaction
Jönköping University, Jönköping International Business School, JIBS, Centre for Innovation Systems, Entrepreneurship and Growth .
Kennesaw State University, Coles College of Business.
ETOUR, Mid Sweden University.
2008 (English)In: World Journal of Tourism Small Business Management, ISSN 1991-1394, Vol. 2, no 2, 5-12 p.Article in journal (Refereed) Published
Abstract [en]

This paper proposes and tests a model of four different scales of destination image and their link to satisfaction.  In addition the analysis controls for tourists that are first time visitors versus repeat, their gender, their spending and their age.  The focus of the model is represented by satisfaction, which is considered a requirement that must be met for the success of the overall trip.  Data was collected in Sweden.  The model is assessed with several multivariate methods and it generates acceptable levels of validity and reliability.  Results for the final regression model also suggest avenues for further research on high spenders tourists that are in older age categories.

Place, publisher, year, edition, pages
2008. Vol. 2, no 2, 5-12 p.
Keyword [en]
Destination Image, Satisfaction, Tourism
Identifiers
URN: urn:nbn:se:hj:diva-7745OAI: oai:DiVA.org:hj-7745DiVA: diva2:158705
Available from: 2009-02-03 Created: 2009-02-03 Last updated: 2009-10-02Bibliographically approved

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Pesämaa, Ossi

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  • apa
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