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Strategic development of third-party logistics providers (TPLs): “Going under the floor” or “raising the roof”?
Malmö University, Malmö, 205 06, Sweden.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.ORCID iD: 0000-0002-9269-2635
Jönköping University, School of Engineering, JTH, Supply Chain and Operations Management. Jönköping University, Jönköping International Business School, JIBS, Business Administration.ORCID iD: 0000-0002-0760-5323
2021 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 97, p. 183-192Article in journal (Refereed) Published
Abstract [en]

Contemporary (third-party logistics providers) TPLs are in danger of being stuck in the middle, unable to perform customer adaptation as well as before and unable to achieve sufficient economies of scale. This conceptual paper aims to explore challenges facing the strategic development of TPLs within a context of increased digitalization, e-commerce and servitization. There are two apparent strategic paths. Under circumstances of strong price pressure, there is demand for standardized TPL services offering simplicity, minimalism and functionality based on digitalization, e-commerce and servitization. Alternatively, with market developments responsive to supply chain complexity, digitalization, e-commerce and servitization enable development towards innovation and change. We conclude that these developments do not invalidate existing frameworks for TPL strategies but contribute alternative strategies. We formulate three propositions for each strategic path. To avoid being stuck in the middle, TPLs are encouraged to either develop efficient services through servitized logistics chains and digital solutions or develop advanced solutions to integrate the consumer into the logistics network system through competencies to control increased levels of complexity.

Place, publisher, year, edition, pages
Elsevier, 2021. Vol. 97, p. 183-192
Keywords [en]
Digitalization, E-commerce, Servitization, Strategic development, Third party logistics (TPL)
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-54226DOI: 10.1016/j.indmarman.2021.07.008ISI: 000692827800017Scopus ID: 2-s2.0-85111530428OAI: oai:DiVA.org:hj-54226DiVA, id: diva2:1584926
Available from: 2021-08-13 Created: 2021-08-13 Last updated: 2021-09-23Bibliographically approved

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Hertz, SusanneJensen, Leif-Magnus

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