This thesis will focus on how business brokers communicate value of a business and how. In order to answer this, the paper will be a qualitative study, where we have selected Swedish business brokers who work with the selling of businesses. These interviewees will play a major role in our investigation, due to the expertise they possess. Furthermore, marketing theories have been used in order to conduct an interview guide, whilst the analysis part will utilize both theoretical and empirical data. This thesis is exploratory since there is a lack of research for this specific topic. Additionally, this paper will also introduce a business brokers communication model which explains all the critical steps from pre-selling to post-selling. Pre-selling evolves around pushing for sellers, gain objects and evaluate based on financial and sellers wants. Post-selling involves the first-time seller and buyer meet. Between pre -and post-selling, there are multiple smaller steps that define different values critical for the communication process. With regards to the main results, we can both see similarities and anomalies between our respondents. One of our major findings is that business brokers do not perceive businesses as their products. Instead, business brokers say they sell services, a service that is lenient towards sellers. This impacts the marketing communication of individual businesses greatly. Furthermore, this paper also coined two types of values. Firstly, strategic value is in the shape of business information and can be used to gain more output. Secondly, there is usage-oriented value. This bases itself on business brokers expertise on how to manipulate a business in order to gain more output. Lastly, there were contradictions in regard to good-will, which itself counts as a strategic value but the importance of it was highly disputed amongst our respondents.