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The moderating effect of active engagement on appreciation of popularity in song recommendations
Maastricht University, School of Business and Economics, Maastricht, The Netherlands; Brightlands Institute for Smart Society (BISS), Heerlen, The Netherlands .
Jönköping University, School of Engineering, JTH, Department of Computer Science and Informatics.ORCID iD: 0000-0003-4344-9986
2021 (English)In: Diversity, divergence, dialogue: 16th International Conference, iConference 2021, Beijing, China, March 17–31, 2021, Proceedings, Part I / [ed] K. Toeppe, H. Yan, & S. K. W. Chu, Cham: Springer, 2021, p. 364-374Conference paper, Published paper (Refereed)
Abstract [en]

Research has demonstrated that different types of users have different needs when it comes to personalized systems. Factors that have been argued to play a role are user traits and characteristics, such as personality and domain expertise. Within this work we explored the influence of listeners’ active engagement with music, or the extent to which people invest in enjoying music, on the relationship between item popularity and satisfaction with lists of recommendation. Using an online survey built on top of the Spotify API functionality we gathered participants’ most listened tracks and used those to compile playlists containing either popular or non-popular tracks. Our results show that active engagement plays a moderating role on the relationship between popularity and satisfaction, which can more specifically be explained by the extent to which popular songs allow people to discover their musical taste. Where listeners with low active engagement are limited in their discovery by tracks they are familiar with, those with high active engagement can actually use music they are familiar with to further discover their taste. Hence, for low active engagement listeners the most attractive recommendation lists are lists that strike a balance between familiar items and items that enable people to refine their musical taste.

Place, publisher, year, edition, pages
Cham: Springer, 2021. p. 364-374
Series
Lecture Notes in Computer Science, ISSN 0302-9743, E-ISSN 1611-3349 ; 12645
Keywords [en]
Musical sophistication, Active engagement, Music, Recommender systems
National Category
Computer Sciences Music
Identifiers
URN: urn:nbn:se:hj:diva-52091DOI: 10.1007/978-3-030-71292-1_28Scopus ID: 2-s2.0-85104868941ISBN: 978-3-030-71291-4 (print)ISBN: 978-3-030-71292-1 (electronic)OAI: oai:DiVA.org:hj-52091DiVA, id: diva2:1539572
Conference
16th International Conference, iConference 2021, Beijing, China, March 17–31, 2021
Available from: 2021-03-24 Created: 2021-03-24 Last updated: 2021-05-10Bibliographically approved

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Ferwerda, Bruce

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