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Qualitative methods in media management research
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Centre for Family Entrepreneurship and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0001-7415-7519
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2020 (English)In: Management and Economics of Communication / [ed] M. Bjørn von Rimscha, Walter de Gruyter, 2020, p. 129-147Chapter in book (Other academic)
Abstract [en]

In this chapter, we argue that well-conducted qualitative research can play an important role in advancing the field of media management through theory building. We outline and compare different perspectives to qualitative research and how these can be used in terms of sampling, data collection and analysis. We also introduce relevant criteria to assess the quality of qualitative research and present some ethical considerations.
Place, publisher, year, edition, pages
Walter de Gruyter, 2020. p. 129-147
Keywords [en]
Cross-case analysis, Data generation, Qualitative research, Quality criteria, Research design, Theory building
National Category
Media and Communications Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-50799DOI: 10.1515/9783110589542-007Scopus ID: 2-s2.0-85091434332ISBN: 9783110589542 (electronic)ISBN: 9783110587166 (print)OAI: oai:DiVA.org:hj-50799DiVA, id: diva2:1474250
Available from: 2020-10-08 Created: 2020-10-08 Last updated: 2025-01-31Bibliographically approved

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Achtenhagen, LeonaCestino, Joaquín

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
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  • en-GB
  • en-US
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