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Partisan selective engagement: Evidence from Facebook
Jönköping University, Jönköping International Business School, JIBS, Economics.
Hamburg Media School, University of Hamburg, Germany.
Bowdoin College, United States.
2020 (English)In: Journal of Economic Behavior and Organization, ISSN 0167-2681, E-ISSN 1879-1751, Vol. 177, p. 91-108Article in journal (Refereed) Published
Abstract [en]

This study investigates the effects of variation in “congeniality” of news on Facebook user engagement (likes, shares, and comments). We compile an original data set of Facebook posts by 84 German news outlets on politicians that were investigated for criminal offenses from January 2012 to June 2017. We also construct an index of each outlet's media slant by comparing the language of the outlet with that of the main political parties, which allows us to measure the congeniality of the posts. We find that user engagement with congenial posts is higher than with uncongenial ones, especially in terms of likes. The within-outlet, within-topic design allows us to infer that the greater engagement with congenial news is likely driven by psychological and social factors, rather than a desire for accurate or otherwise instrumental information.

Place, publisher, year, edition, pages
Elsevier, 2020. Vol. 177, p. 91-108
Keywords [en]
Filter bubble, Media bias, Polarization, Political immunity, Social media
National Category
Economics
Identifiers
URN: urn:nbn:se:hj:diva-50102DOI: 10.1016/j.jebo.2020.06.016ISI: 000567780800006Scopus ID: 2-s2.0-85087037084Local ID: HOA;intsam;1454589OAI: oai:DiVA.org:hj-50102DiVA, id: diva2:1454589
Available from: 2020-07-17 Created: 2020-07-17 Last updated: 2021-02-25Bibliographically approved

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Garz, Marcel

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