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Exploring requirements of digital servitization and value co-creation
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-6803-8780
Jönköping University.
Jönköping University.
2019 (English)In: 2019 ANZMAC Conference Proceedings / [ed] James E Richard & Djavlonbek Kadirov, Kelburn: Victoria University of Wellington , 2019, p. 118-121Conference paper, Published paper (Refereed)
Abstract [en]

Following a servitization, many industrial manufacturing firms have recently started the process of developing requirements for digitalization in order to interact more closely with customers through value co-creation. However, many of these requirements, in the context of digital servitization, are presently unexplored. To address this, a qualitative study was conducted using a case study approach, including two case companies. This paper discusses and reviews the requirements for digital servitization to facilitate value co-creation. Specifically, in order to successfully use digital servitization for value co-creation, managers need to consider certain requirements, such as adopting appropriate business models, exploring technical and sales capabilities, and developing customers' and manufacturing firms' mindsets.

Place, publisher, year, edition, pages
Kelburn: Victoria University of Wellington , 2019. p. 118-121
Series
ANZMAC conference proceedings, ISSN 1447-3275
Keywords [en]
Servitization, value co-creation, digitalization
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-48123OAI: oai:DiVA.org:hj-48123DiVA, id: diva2:1423411
Conference
ANZMAC 2019, 2-4 December 2019, Wellington, New Zealand
Available from: 2020-04-14 Created: 2020-04-14 Last updated: 2022-11-07Bibliographically approved

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Eslami, Mohammad H.

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JIBS, Business AdministrationJIBS, Media, Management and Transformation Centre (MMTC)Jönköping University
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
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  • nn-NO
  • nn-NB
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