A strategic analysis of the timing of advertising and price setting

Bo, Pingjing; Manduchi, Agostino

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A strategic analysis of the timing of advertising and price setting

Bo, Pingjing

Jönköping University, Jönköping International Business School, JIBS, Economics.

Manduchi, Agostino

Jönköping University, Jönköping International Business School, JIBS, Economics. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0003-4338-908X

2020 (English)Conference paper, Oral presentation only (Other academic)

Place, publisher, year, edition, pages

2020.

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Economics

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URN: urn:nbn:se:hj:diva-48053OAI: oai:DiVA.org:hj-48053DiVA, id: diva2:1421359

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Paper presented at Brown Bag Seminar in Economics and Finance, Jönköping International Business School, April 6, 2020

Available from: 2020-04-02 Created: 2020-04-02 Last updated: 2020-04-02Bibliographically approved

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