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Trump, Kim Jong-un and Twitter: Audience reception of political communication in the era of social media
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2020 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The literature on political communication mainly focuses on the perspectives of politicians. This study addresses the gap in the literature by focusing on the audience reception of political communication. Therefore, the purpose of this study is to collect and analyze audiences’ responses to US President Trump’s announcement to meet the North Korea’s leader Kim Jong-un.Through in-depth qualitative analysis of Twitter users’ comments, the study provides evidence on how audience receive political communication in the era of social media.The result of the study shows that audience decode political communication on social media in three ways, consistent with Hall’s (1973:1980) theory of audience reception. The ways in which audience decoded Trump’s message on twitter is modeled in Figure 1. The model shows that in reaction to Trump’s message on Twitter, (1) audience who support Trump echoed his message, (2) audience who opposed Trump rejected his message by pointing to flaws in his message and suspecting that he had ulterior motive, and (3) audience of diverse backgrounds viewed Trumps messages through the lens of their own biases.The study contributes to the literature by studying political communication from the perspective of the recipients.

Place, publisher, year, edition, pages
2020. , p. 29
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-47727ISRN: JU-HLK-MKA-2-20200265OAI: oai:DiVA.org:hj-47727DiVA, id: diva2:1391393
Subject / course
HLK, Media and Communication Studies
Presentation
2019-06-04, Hb313, Gjuterigatan 5, 553 18 Jönköping, Jönköping, 08:00 (English)
Supervisors
Examiners
Available from: 2020-02-04 Created: 2020-02-04 Last updated: 2020-02-04Bibliographically approved

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  • nn-NB
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  • Other locale
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