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Business model readiness of start-up driven energy innovations – an empirical review
Tampere University, Faculty of Management and Business, Finland.
Tampere University, Faculty of Management and Business, Finland.ORCID iD: 0000-0003-4007-5341
Tampere University, Faculty of Management and Business, Finland.
Tampere University, Faculty of Management and Business, Finland.
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2019 (English)In: 16th International Conference on the European Energy Market (EEM), IEEE Computer Society, 2019Conference paper, Published paper (Refereed)
Abstract [en]

When will the start-ups enter the play field of energy innovations in mass? The energy sector has traditionally been a challenging industry to new entrants, especially for smaller firms. Digitalization, decentralization and new renewable energy technologies are enabling also smaller actors to create energy-related innovations. This research focuses on understanding the level of business model readiness of start-ups when commercializing energy innovations. We interviewed start-up companies and provide an analysis of the state of their business models mapped with key challenges that these firms face. Our results show that while most start-ups have a promising value proposition they struggle with other value creation and value capture aspects. Especially building the sales channel that often requires co-operation with energy industry incumbents and finding the right revenue model causes problems to the startups. The challenges the start-ups face also depend on their focus; technology-based start-ups appear to have more obstacles than data-driven start-ups due to longer time needed to mature the products for commercial deployment. 

Place, publisher, year, edition, pages
IEEE Computer Society, 2019.
Series
International Conference on the European Energy Market (EEM), E-ISSN 2165-4093
Keywords [en]
Business model, Energy, Entrepreneurship, Innovation management, Renewable energy sources, Commerce, Energy policy, Power markets, Business modeling, Renewable energy source, Renewable energy resources
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-47375DOI: 10.1109/EEM.2019.8916541Scopus ID: 2-s2.0-85076755277ISBN: 9781728112572 (print)OAI: oai:DiVA.org:hj-47375DiVA, id: diva2:1385245
Conference
16th International Conference on the European Energy Market, EEM 2019, 18-20 September 2019, Ljubljana, Slovenia
Available from: 2020-01-13 Created: 2020-01-13 Last updated: 2020-01-13Bibliographically approved

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Saari, Ulla A.

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CiteExportLink to record
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  • apa
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  • de-DE
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Output format
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