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Media Entrepreneurship
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-7270-4635
2019 (English)In: The SAGE International Encyclopedia of Mass Media and Society / [ed] Debra L. Merskin, Thousand Oaks, CA: Sage Publications, 2019, p. 1060-1061-Chapter in book (Refereed)
Abstract [en]

Media entrepreneurship comes in many forms due to the kinds of ventures it encompasses. Media firms include those operating in news and content, music, film, communication technology, e-commerce, and cloud and storage businesses. Typical media entrepreneurship ventures are media and communication start-ups (e.g., Shazam, a sound and music identification app); various businesses setup on social media and digital platforms (e.g., websites of clothes firms); news and infotainment websites (e.g., HuffPost); e-commerce stores and other electronic vendors (e.g., personal and business profiles on eBay or Amazon); advertising websites (e.g., car buy-and-sell websites, car-sharing platforms); and user-generated content platforms (e.g., blogs, forums). This entry discusses the process, challenges, and impact of media entrepreneurship.

Place, publisher, year, edition, pages
Thousand Oaks, CA: Sage Publications, 2019. p. 1060-1061-
Keywords [en]
media entrepreneurship, media entrepreneur, media company
National Category
Media Studies Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-47097DOI: 10.4135/9781483375519.n408ISBN: 9781483375533 (print)ISBN: 9781483375519 (electronic)OAI: oai:DiVA.org:hj-47097DiVA, id: diva2:1379249
Available from: 2019-12-16 Created: 2019-12-16 Last updated: 2019-12-19

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Tokbaeva, Dinara

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