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Modne, acz niebezpieczne bzdury: guru zarządzania z perspektywy krytycznej
Jagiellonian University, Kraków, Poland.ORCID iD: 0000-0002-2951-5919
2015 (Polish)In: Zarządzanie w Kulturze, ISSN 1896-8201, Vol. 16, no 3, p. 275-291Article in journal (Refereed) Published
Abstract [en]

The objective of the article is a critical diagnosis of the hazards which may result from being deluded by universal prescriptions for success which are smuggled by management gurus. ‘Corporate culturism’ as an example of a management panacea and corporatization of higher education as a main power for guru’s industry were analysed in detail.

Place, publisher, year, edition, pages
Wydawnictwo Uniwersytetu Jagiellonskiego , 2015. Vol. 16, no 3, p. 275-291
Keywords [en]
management gurus, liquid modernity, management education, corporate culturism
Keywords [pl]
guru zarządzania, korporacyjny kulturyzm, edukacja menedżerska, ponowoczesność
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-46712DOI: 10.4467/20843976ZK.15.017.3593OAI: oai:DiVA.org:hj-46712DiVA, id: diva2:1365849
Available from: 2019-10-25 Created: 2019-10-25 Last updated: 2019-10-25Bibliographically approved

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Zawadzki, Michał

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