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Krytyczny nurt marketingu [Critical marketing stream]
Jagiellonian University, Kraków, Poland.ORCID iD: 0000-0002-2951-5919
2015 (Polish)In: Zarządzanie reklamą / [ed] B. Nierenberg, Kraków: Wydawnictwo Uniwersytetu Jagiellońskiego , 2015, p. 103-114Chapter in book (Other academic)
Abstract [en]

The chapter presents the main features of the critical stream of marketing, which becomes very popular in the global discourse of management science. This approach is a part of a broader Critical Management Studies stream and is focused on critical analysis of the unethical aspects of marketing, which are present in the dominant theory and practice of management.

Place, publisher, year, edition, pages
Kraków: Wydawnictwo Uniwersytetu Jagiellońskiego , 2015. p. 103-114
Series
Teksty Kultury
Keywords [en]
marketing, Critical Management Studies, consumerism, Frankfurt School
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-46691ISBN: 978-83-233-3895-6 (print)OAI: oai:DiVA.org:hj-46691DiVA, id: diva2:1365623
Available from: 2019-10-25 Created: 2019-10-25 Last updated: 2019-10-25Bibliographically approved

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Zawadzki, Michał

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