Universities around the world have been subjected to the pressures of neoliberal changes that have allowed them to improve the quality of their functioning. Implementation of the principles of New Public Management is specifically associated with basing the management paradigm of universities on the idea of high-performance academic work, which results in a reification of academic cultures. The main aim of this chapter is to diag-nose the negative consequences that result from the application of the neoliberal model, based on performance management, to universities. The first part analyses the paradigm of performance management, indicating the contexts of its occurrence in management theory and practice as well as diagnosing corporate culturism as a result of its implementation in organisations. The second part identifies the four major side-effects of performance management and corporate culturism in universities: panoptization, audit-mania and ranking-mania. The paper supports the thesis that the processes of a neoliberal university create hyper-conformity on the plane of academic cultures, which condemns academics to a pre-conventional level of moral development, related to the selfish response to individual needs.