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Strategier för prissättning av digitala abonnemang
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
2018 (Swedish)Report (Other (popular science, discussion, etc.))
Abstract [sv]

Vilka principer styr prissättningen för de digitala abonnemangen? Finns det några medvetna strategier för differentiering mellan digitalt och print. Och hur ska ett helt sortiment av olika titlar eller medier prissättas?

Place, publisher, year, edition, pages
Medievärlden , 2018. no 6/17, p. 11
National Category
Media Studies Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-46617OAI: oai:DiVA.org:hj-46617DiVA, id: diva2:1362507
Note

Medievärlden Premium: Analys

Available from: 2019-10-21 Created: 2019-10-21 Last updated: 2019-10-21Bibliographically approved

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CiteExportLink to record
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  • harvard1
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