Sustainable business model ideation and development of early ideas for sustainable business models: Analyzing a new tool facilitating the ideation process Show others and affiliations
2019 (English) In: Sustainable business models: Innovation, implementation and success / [ed] A. Aagaard, Cham: Palgrave Macmillan, 2019, p. 119-150Chapter in book (Refereed)
Abstract [en]
This chapter presents an early ideation tool, the Impact Canvas® (IC), that has been specifically designed to involve different kinds of stakeholders in the early stages of the business and research ideation process. The authors discuss how a tool can support the ideation process and how the IC tool has been designed to incorporate different elements for the development of sustainable and impactful ideas. The usefulness of the tool when cooperating in a multidisciplinary team is described. The authors report feedback from users of the tool that supports the perception of the user-friendliness and usefulness of the tool. The chapter concludes with a description of how the IC tool is being further developed to support a more multidisciplinary approach to research and business ideation.
Place, publisher, year, edition, pages Cham: Palgrave Macmillan, 2019. p. 119-150
Keywords [en]
Canvas tool, Early idea development, Ideation process, Ideation tool, Innovative research and business ideas, Multidisciplinary team, Sustainable business ideas
National Category
Business Administration Environmental Management
Identifiers URN: urn:nbn:se:hj:diva-46473 DOI: 10.1007/978-3-319-93275-0_5 ISBN: 978-3-319-93274-3 (print) ISBN: 978-3-319-93275-0 (electronic) OAI: oai:DiVA.org:hj-46473 DiVA, id: diva2:1357853
2019-10-042019-10-042025-02-10 Bibliographically approved