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From replication to further scale development: A case study of incorporating an eco-friendliness dimension in an existing consumer experience scale
2019 (English)In: SAGE research methods cases: Part 2, London: Sage Publications, 2019Chapter in book (Other academic)
Abstract [en]

This case study describes how we developed a new dimension for measuring eco-friendliness in an existing brand experience measurement scale. We also replicated the original scale to test its generalizability in other countries. Extensions and replications of existing frameworks are important for validating current theories and testing their reliability, even though these research approaches are not yet commonly applied in marketing and business research. In this case study, we describe the research stages that we went through when replicating and extending the scale in two different countries: a small Western country and a large non-Western country. This case study also briefly presents the statistical methods we used (e.g., principal components analysis, confirmatory factor analysis, and structural equation modeling). Replications and extensions of existing frameworks with new dimensions for sustainability-related constructs could aid the field of business and management to further develop more theories on advancing sustainable business.

Place, publisher, year, edition, pages
London: Sage Publications, 2019.
Keywords [en]
scale, branding
National Category
Business Administration Environmental Management
Identifiers
URN: urn:nbn:se:hj:diva-46472DOI: 10.4135/9781526487629OAI: oai:DiVA.org:hj-46472DiVA, id: diva2:1357795
Available from: 2019-10-04 Created: 2019-10-04 Last updated: 2019-10-04Bibliographically approved

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Saari, Ulla A.

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  • apa
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