We test a novel ideation tool developed for early idea development among experienced academic researchers. We presented the tool called the Impact Canvas to experienced researchers and allowed them to test it. This paper analyses their perceptions of the tool: its usability and visual appeal, content elements, ability to facilitate collaboration, and motivate on a personal level. The majority of the researchers considered the tool useful and inspiring. Our findings imply that experienced researchers would benefit from a structured approach in the early idea development phase and it could be supported by such a tool as the Impact Canvas.