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Policy influence on consumers' evolution into prosumers-empirical findings from an exploratory survey in Europe
Faculty of Business and Built Environment, Tampere University of Technology, Tampere, Finland.
Faculty of Business and Built Environment, Tampere University of Technology, Tampere, Finland.ORCID iD: 0000-0003-4007-5341
2018 (English)In: Sustainability, ISSN 2071-1050, E-ISSN 2071-1050, Vol. 10, no 1, article id 186Article in journal (Refereed) Published
Abstract [en]

The energy sector is in transition to a flexible and sustainable energy system based on renewable energy sources. This complex transition is affecting multiple levels in the sociotechnical system. One driver of the transition is climate change that enforces the policy push from the macro level to change the way energy is produced, delivered, and used. As part of the energy system evolution, the role of the end user in the energy sector is undergoing profound changes, and consumers are increasingly being empowered to participate actively in the production and use of energy. This article investigates how policies might affect consumers' interests in becoming prosumers of energy. We explore consumers' attitudes toward using renewable energy technologies (RET) by means of an empirical consumer survey that was conducted in five European countries. The partial least squares structural equation modeling (PLS-SEM) method was utilized to analyze the survey results. Our findings suggest that both economic and non-economic policies affect consumer attitudes toward using renewable energy technologies. We conclude that policies have different effects on consumers and prosumers, who have already made the decision to adopt renewable energy solutions. Based on the findings, we propose a set of policy and managerial implications. 

Place, publisher, year, edition, pages
MDPI, 2018. Vol. 10, no 1, article id 186
Keywords [en]
Consumer, Diffusion, Energy policy, PLS-SEM, Prosumer, Renewable energy technology, Technology acceptance model, alternative energy, climate change, empirical analysis, energy use, exploration, numerical model, participatory approach, perception, power generation, public attitude, renewable resource, sustainable development, technological change, Europe
National Category
Business Administration Environmental Management
Identifiers
URN: urn:nbn:se:hj:diva-46466DOI: 10.3390/su10010186ISI: 000425082600183Scopus ID: 2-s2.0-85040794344OAI: oai:DiVA.org:hj-46466DiVA, id: diva2:1357627
Available from: 2019-10-04 Created: 2019-10-04 Last updated: 2019-10-04Bibliographically approved

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Saari, Ulla A.

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