The (socio-)psychological concepts of individual aspiration for conformity and consistency are integrated into the rational choice framework. By using this integrative approach, it is shown that, after a shock, the aspiration for conformity results in a steady state that deviates from the homo oeconomicus's behavior toward the consumption of the peer group, whereas the aspiration for consistency leads to the result that the steady-state consumption is not reached at once. With the combination of these effects, a new consumption path is derived. After a shock, the individual consumption converges step by step to the new steady-state consumption.