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Weighty subjects: The properties of material artifacts in embodied strategic cognition
Department of Economy and Society, Innovation and Entrepreneurship (IIE), University of Gothenburg, Sweden.ORCID iD: 0000-0002-8896-4845
2018 (English)Conference paper, Published paper (Refereed)
Abstract [en]

This paper outlines an ongoing pilot study into the priming effects for weight on management decision making. Studies from cognitive and social psychology have documented the ability for physical sensations to prime our cognitive functions in areas such as perception, memory, problem-solving, and risk-tolerance; all central processes to good management. In this study, we seek to identify if these theoretical findings can be applied to a business setting and determine whether the sensations that strategy tools project might be priming managers toward certain strategic decisions. In our pilot study, we gave half the participants heavy folders, and the other half light ones, and ask them to perform a SWOT analysis. Then they are asked to choose between two different strategies – one financially optimal, and the other socially conscious. Our preliminary results suggest the framing of the scenario needs to be altered, as all respondents select the socially conscious option, regardless of treatment. However, participants in the heavy group are much more verbose and detailed in the justification of their decision, in line with results from similar empirical studies that suggest weight primes individuals to become more thoughtful and treat tasks with greater attention and seriousness.

Place, publisher, year, edition, pages
2018.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-46383OAI: oai:DiVA.org:hj-46383DiVA, id: diva2:1354960
Conference
34th EGOS Colloquium, July 5–7, 2018, Tallinn, Estonia
Available from: 2019-09-26 Created: 2019-09-26 Last updated: 2019-09-26Bibliographically approved

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Citation style
  • apa
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Output format
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  • asciidoc
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