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The Startup Jungle: Four-dimensional Business Modelling
Institute of Innovation and Entrepreneurship, University of Gothenburg, Sweden.ORCID iD: 0000-0002-8896-4845
2019 (English)In: Journal of Business Models, ISSN 2246-2465, Vol. 7, no 3, p. 25-36Article in journal (Refereed) Published
Abstract [en]

The Startup Jungle is a four-dimensional business-modelling tool used in Masters level entrepreneurship education. It combines a metaphorical jungle landscape with the dynamics of interplay to map business ecosystems, model new ones, develop implementation strategies, consider consequences, and scenario plan.

Place, publisher, year, edition, pages
Aalborg Universitetsforlag, 2019. Vol. 7, no 3, p. 25-36
Keywords [en]
Business model; serious game; ecosystem
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-46381OAI: oai:DiVA.org:hj-46381DiVA, id: diva2:1354940
Available from: 2019-09-26 Created: 2019-09-26 Last updated: 2019-09-26Bibliographically approved

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Rumble, Ryan

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