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Business model implementation: The antecedents of multi-sidedness
Grenoble Ecole de Management (GEM), Grenoble, France.ORCID iD: 0000-0002-8896-4845
Grenoble Ecole de Management (GEM), Grenoble, France.
2015 (English)In: Business models and modelling / [ed] C. Baden-Fuller & V. Mangematin, Emerald Group Publishing Limited, 2015, p. 97-131Chapter in book (Refereed)
Abstract [en]

Business model research has long focused on external triggers, drivers, and enablers of business model adoption. What is less well known is how business models are adopted in practice. Using a conceptual framework developed by Baden-Fuller and Mangematin, we propose 16 ideal types of business models. Based on a qualitative comparative analysis of 77 businesses, we explore the antecedents of these business model types, paying particular attention to multi-sided models, which are growing in prominence, and require businesses to manage complexity and interde-pendencies. Surprisingly, our analyses reveal that tools developed to support business design, creativity, or visualization were systematically absent from the operationalization of complex, multi-sided business models. The paper contributes to our understanding in three ways: (1) it reveals how businesses with complex, multi-sided models are crafted using heuristics rather than rational business model design tools, (2) it highlights consistent relationships between the practices employed during business creation/reconfiguration and the business models that are adopted, and (3) it opens fruitful research avenues to develop tools to support heuristics in business design and implementation. 

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2015. p. 97-131
Series
Advances in Strategic Management, ISSN 0742-3322 ; 33
Keywords [en]
Antecedent, Business model, Configuration, Implementation, Multi-sided, QCA
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-46380DOI: 10.1108/S0742-332220150000033021ISI: 000370248500005Scopus ID: 2-s2.0-84945953053ISBN: 978-1-78560-463-8 (print)ISBN: 978-1-78560-462-1 (electronic)OAI: oai:DiVA.org:hj-46380DiVA, id: diva2:1354930
Available from: 2019-09-26 Created: 2019-09-26 Last updated: 2019-09-26Bibliographically approved

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Rumble, Ryan

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
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  • nn-NB
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Output format
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