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How to use analogies for creative business modelling
Department of Management, Technology and Strategy, Grenoble Ecole de Management, Grenoble, France.ORCID iD: 0000-0002-8896-4845
School of Management, Dublin Institute of Technology, Dublin, Ireland.
2017 (English)In: Journal of Business Strategy, ISSN 0275-6668, E-ISSN 2052-1197, Vol. 38, no 2, p. 76-82Article in journal (Refereed) Published
Abstract [en]

Purpose: This paper aims to present a method for interpreting and reinterpreting business models as analogies to support the creation of new business model ideas.

Design/methodology/approach: The authors use the literature on cognitive frames and attention to demonstrate the often-overlooked potential of analogies. From this, the authors derive practical recommendations for the use of analogies in creative business model design.

Findings: Managers can design creative business models by seeking multiple interpretations of the way other businesses create and capture value.

Originality/value: Business model frameworks are commonplace, but there is little discussion on how to use them effectively. Furthermore, while analogies are helpful in inspiring novel ideas, their creative potential is limited if the questions asked of and insights found in the case study are not reimagined. The authors provide a practical solution to increase creativity in business model design by recursively reflecting upon issues and solutions. 

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2017. Vol. 38, no 2, p. 76-82
Keywords [en]
Analogy, Attention, Business model, Creativity, Design, Interpretation, Tool
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-46379DOI: 10.1108/JBS-09-2016-0091Scopus ID: 2-s2.0-85019648429OAI: oai:DiVA.org:hj-46379DiVA, id: diva2:1354911
Available from: 2019-09-26 Created: 2019-09-26 Last updated: 2019-09-26Bibliographically approved

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  • apa
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  • nn-NB
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