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Exploring the accuracy of SME managers’ network perceptions
Norwegian Institute of Fisheries and Aquaculture Research, Tromsø, Norway.
Norwegian College of Fishery Science, University of Tromsø, Tromsø, Norway.ORCID iD: 0000-0002-9293-338x
Norwegian School of Economics and Business Administration, Bergen, Norway.
2004 (English)In: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 38, no 5/6, p. 593-607Article in journal (Refereed) Published
Abstract [en]

This paper studies the accuracy of small‐ to medium‐sized (SME) managers' perceptions of their information exchanges with important market actors such as customers, competitors and suppliers. In this way, examines an important dimension of managers' network perceptions, which are assumed to be necessary for optimal utilisation of their networks. By comparing managers' perceived frequency of information exchanges with external actors with an “objective” tracking of their actual behaviour, reveals substantial perceptual errors. Findings are discussed and implications highlighted.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2004. Vol. 38, no 5/6, p. 593-607
Keywords [en]
Managers, Networking, Marketing information, Perception, Information exchange
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-46132DOI: 10.1108/03090560410529231OAI: oai:DiVA.org:hj-46132DiVA, id: diva2:1351847
Available from: 2019-09-17 Created: 2019-09-17 Last updated: 2019-09-17Bibliographically approved

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Foss, Lene

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