The phenomenon of motion graphics being used as a tool for information

comprehension and user experience altering is examined by studying a case of

PIM (product information management) system comprehension on Capo AB

website. The research questions to be answered are how can motion graphics be

used as a tool to be designed for data representation to improve user experience

as well as does motion graphics provide better information comprehension for the

user than text and image. Seven interviewees were given a task to read

information provided at capo.se website about PIM system and later on watch a

motion graphic video explaining it. After completing the task, the participants

were interviewed about their experience while doing the assignment. The data

transcribed from the interview provided with insight about emotions, attitudes

and thoughts towards different learning sources for new information. All of the

interviewees thought that having motion graphic video explaining information

about company’s service would create a better UX than images and text.

Nevertheless, the participants said that the combination of both methods would

provide the ultimate experience, since motion graphics provided the users with

the ground knowledge about the subject, but written text could help them deepen

it. The thesis studies the user experience perceived by the participants from

different learning sources and concludes that motion graphic video can be used as

a tool to represent information and create better UX for the user, mostly due to

the fact that users find it easier to comprehend, and more interesting.