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As in the composition of a fugue: Capturing the flow of strategic business activities
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). (Tillväxtgruppen)
2008 (English)In: International Journal of Qualitative Methods, ISSN 1609-4069, Vol. 7, no 2, 58-76 p.Article in journal (Refereed) Published
Abstract [en]

Drawing inspiration from classical music, this article introduces a musical metaphor - the fugue - to capture a flow of strategic activities, highlighting the motion aspect. This particular metaphor connotes dynamism, constituted in themes, which are repeated, expanded and varied through human voices and their communication. By giving voice to people who share and participate in globalization, internationalization and customization related to the efforts of a company to grow continuously, elevating movements inherent in these activities, a fugue is composed. As argued in the article, there is potential in ‘musicking’ interpretation of human activity. The fugue metaphor could assist our efforts to methodologize strategy process as dynamic multi-direction and multi-voice construct. While directing more attention to a musical, arts-based form of communicating research we could be able to listen more carefully to the moves inherent in a flow of human activity.

Place, publisher, year, edition, pages
2008. Vol. 7, no 2, 58-76 p.
Keyword [en]
musical metaphor, movement, voice, flow, Bach
Identifiers
URN: urn:nbn:se:hj:diva-7569OAI: oai:DiVA.org:hj-7569DiVA: diva2:134445
Available from: 2009-01-22 Created: 2009-01-21 Last updated: 2009-03-16Bibliographically approved

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