Mumpreneurship understood as an entrepreneurial activity by women who are mothers is a growing phenomenon worldwide, yet its rise in Sweden is counterintuitive. To understand the circumstances of the participation of mothers in entrepreneurial activities, we use Career Kaleidoscope Model and adopt the narrative perspective and analyze 15 life-stories of Swedish mumpreneurs. Our data show that Swedish mumpreneurs frame their decision to enter entrepreneurship as a choice. The narratives portray them as agents – entrepreneurship results from a reevaluation of one’s own preferences, rather than an adaptation to the role of a mother. Because of the Swedish social welfare system mothers are not pushed into entrepreneurship, yet its design is consequential for their choice to enter into entrepreneurship.