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The Cogs And Wheels Of Open Innovation: The Role Of Mechanisms In the Capability Lifecycle
Jönköping University, Jönköping International Business School, JIBS, Business Administration.ORCID iD: 0000-0002-7986-5423
Linköping University, Sweden.
2016 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Innovation in emerging markets was once a long catch-up process requiring investment in internal R&D. Now, this process involves aligning external and internal actors with the company’s innovation strategy and capabilities. This study illustrates how a Brazilian multinational – Natura Cosmetics – progressed from the traditional strategy formulation and closed innovation processes to an open strategy and open innovation processes by increasing the involvement of external actors.

Place, publisher, year, edition, pages
2016.
Keywords [en]
open innovation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-45518OAI: oai:DiVA.org:hj-45518DiVA, id: diva2:1341705
Conference
76th Annual Meeting of the Academy of Management
Funder
Riksbankens JubileumsfondAvailable from: 2019-08-09 Created: 2019-08-09 Last updated: 2019-08-19Bibliographically approved

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Lopez-Vega, Henry

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CiteExportLink to record
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  • apa
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