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Why don’t endowments of unique natural resources lead to innovation? Aligning strategy, processes, and resources to build innovation capabilitie
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School.ORCID iD: 0000-0002-7986-5423
Linköping University.
2019 (English)Conference paper, Oral presentation only (Refereed)
Sustainable development
Sustainable Development
Abstract [en]

Based on a single longitudinal case study of the largest Brazilian cosmetic company, Natura Cosmetics, from 2001 to 2018, we show how Natura integrated open strategy and open innovation as an intertwined and evolutionary process, making changes to this process in several phases. The findings highlight how participative forms of strategy formulation (i.e., open strategy) and collaborative innovation (i.e., open innovation) help to build innovation capabilities for EMNEs. The findings also point to the dynamic and temporal character of capability building and suggest that EMNEs implement open strategy and open innovation in emerging markets in several phases through the continuous interaction and re-adjustment of innovation plans, innovation goals, and open innovation processes. The article presents how Natura initially implemented open innovation to address specific technology problems (initiation and formation phases) to generate opportunities for the Brazilian ecosystem (establishment and consolidation phases).

Place, publisher, year, edition, pages
2019.
Keywords [en]
emerging markets, open innovation, open strategy, innovation capabilities
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-45516OAI: oai:DiVA.org:hj-45516DiVA, id: diva2:1341703
Conference
Academy of International Business
Funder
Riksbankens JubileumsfondAvailable from: 2019-08-09 Created: 2019-08-09 Last updated: 2019-08-09

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Lopez-Vega, Henry

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