Purchasing and supply management research influences practice through the advancement of knowledge and theoretical principles and is positioned as an academic discipline. For the individual researcher, it calls for skills and experience that can be associated with engaged scholarship. This paper explores tensions inherent in engaged scholarship, that arise during the quest to interact closely with professionals to ensure relevance and impact while living up to research quality criteria. The paper concludes that the individual researcher in a field such as PSM is easily left with guidelines that point in multiple directions regarding personal achievement and institutional merits.