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Effects of social media on creativity: How Instagram usage can influence the creativity of graphic designers
Jönköping University, School of Engineering.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Sociala mediers effekt på kreativitet : Effekter av instagram användande på kreativitet hos grafiska designers (Swedish)
Abstract [en]

Social media is growing fast and the usage have become more frequent and well adopted by many industries including the field of graphic design. How social media is influencing the users is a regularly discussed topic with many different standpoints and opinions. This study investigates how the usage of the social networking service Instagram amongst graphic designers can affect creativity. This is a study with an inductive, exploratory approach where a quantitative online survey study and three qualitative semi structured interviews have been carried out in order to gather empirical data. An extensive literature study on research concerning creativity, social media usage and other related subjects are presented in the theoretical background. Several individuals have taken part in the survey study which have laid the foundation for the interview design. The gathered data have been analyzed by using a univariate analysis and a thematic analysis. The findings of the study entails that the usage of Instagram amongst graphic designers can serve to influence, either enhance or undermine, several aspects of creativity and the creative process. This influence can take place through the exposure of content on Instagram, through the relations amongst users and through functionalities presented by the platform. The sampling for the participants have been done with convenience sampling, which have limited the generalization that could be done from the results.

Place, publisher, year, edition, pages
2019. , p. 52
Keywords [en]
Social media, social networking services, Instagram, graphic design, creativity
National Category
Human Computer Interaction
Identifiers
URN: urn:nbn:se:hj:diva-45354ISRN: JU-JTH-IKA-1-20190120OAI: oai:DiVA.org:hj-45354DiVA, id: diva2:1337381
Subject / course
JTH, Informatics
Examiners
Available from: 2019-07-30 Created: 2019-07-13 Last updated: 2019-07-30Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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  • asciidoc
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