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Brand ownership of ‘public service’: A story of noble ideals, legal tensions, and the 140,300 SEK question of what public service really is and who has the right to use it as a brand
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Commercial Law.
2008 (English)Conference paper, Published paper (Other academic)
Place, publisher, year, edition, pages
2008.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hj:diva-7357OAI: oai:DiVA.org:hj-7357DiVA, id: diva2:133643
Conference
the RIPE@2008 conference “Public Service Media in the 21st century: Participation, Partnership and Media Development”, October 9-11, 2008, Mainz, Germany.
Available from: 2009-08-19 Created: 2009-01-13 Last updated: 2014-08-01Bibliographically approved

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fulltext(152 kB)511 downloads
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627de2e1a239cdd3ad41be124ffeba64d2aeb97a01cbe95205c727dcd3fada701b79146007f19f915eb8b33d93f201c9fcab7dc22e5bb022321ea9aad43a3dbd
Type fulltextMimetype application/pdf

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Norbäck, MariaHumphreys, Edward

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CiteExportLink to record
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Citation style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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Output format
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