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Brand ownership of ‘public service’: A story of noble ideals, legal tensions, and the 140,300 SEK question of what public service really is and who has the right to use it as a brand
Norbäck, Maria
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
Humphreys, Edward
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Commercial Law.
2008 (English)
Conference paper, Published paper (Other academic)
Place, publisher, year, edition, pages
2008.
National Category
Social Sciences
Identifiers
URN:
urn:nbn:se:hj:diva-7357
OAI: oai:DiVA.org:hj-7357
DiVA, id:
diva2:133643
Conference
the RIPE@2008 conference “Public Service Media in the 21st century: Participation, Partnership and Media Development”, October 9-11, 2008, Mainz, Germany.
Available from:
2009-08-19
Created:
2009-01-13
Last updated:
2014-08-01
Bibliographically approved
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fulltext
(152 kB)
511 downloads
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FULLTEXT01.pdf
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627de2e1a239cdd3ad41be124ffeba64d2aeb97a01cbe95205c727dcd3fada701b79146007f19f915eb8b33d93f201c9fcab7dc22e5bb022321ea9aad43a3dbd
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Norbäck, Maria
Humphreys, Edward
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Humphreys, Edward
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https://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7357
Direct link
http://hj.diva-portal.org/smash/record.jsf?pid=diva2:133643
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
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Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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