Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Understanding Brand Avoidance Among Female Chinese Consumers: The driving forces behind negative consumption among female Chinese consumers
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2019 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study was to find the main drivers of brand avoidance behavior among Chinese female's cosmetics consumers. Based on Lee et al. (2009) and Knittel et al. (2016) model to do the research. Research was conducted based on existing literature. The results show that Chinese female consumers have common driving force in brand avoidance behavior, namely political positioning and animal test in moral avoidance. According to the existing theoretical framework, the cultural differences are used to create a brand avoidance model to suit Chinese female consumers.

Place, publisher, year, edition, pages
2019. , p. 65
Keywords [en]
Brand Avoidance, Anti-consumption, Chinese female consumers, Cosmetics industry
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-44579ISRN: JU-IHH-FÖA-2-20190825OAI: oai:DiVA.org:hj-44579DiVA, id: diva2:1325979
Subject / course
JIBS, Business Administration
Supervisors
Examiners
Available from: 2019-06-18 Created: 2019-06-17 Last updated: 2019-06-18Bibliographically approved

Open Access in DiVA

fulltext(958 kB)55 downloads
File information
File name FULLTEXT01.pdfFile size 958 kBChecksum SHA-512
c14312444f9ee5acb7e38132201d345f8bb2fa2b38dfaea5753bd63402c6ff7752a57388df51c21d08dac72044c3dcb737c6778ca0d6980733533374d48b4839
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Liu, Xiaonuo
By organisation
JIBS, Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 55 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 129 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf