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The Digital Myth of Women on The Battlefield: A Reception Analysis of Female Soldiers in the Online Discourse of Battlefield V
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2019 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Lately, the trailer for the game “Battlefield V” received a massive backlash from the players of the Battlefield franchise due to the fact that the game inspired by World War II featured a woman as the main character. This research set out to investigate how female elements are interpreted in a traditional male-dominated digital space, and aims to highlight the elements to consider when introducing a female lead character in a video game.

The method employed was the critical discourse analysis method (CDA) which interprets discourse by drawing out the implicit meanings in texts. The analysis sought to discern the elements depicting the woman soldier in the online discourse around the game that originated from the controversy. The interpretation of the results is based on the reception theory, as well as the concept of identification and develop around the theory of gender and media and game theory (ludology).

The results revealed that the perception of women as a role, from a presence and aesthetic perspective in a virtual space, is influenced by gender roles and the reception of History. Another conclusion is that when giving a female character the main role, with all the attributes of a male character, it seems to confuse the players, resulting in that they cannot identify themselves with the avatar. In addition, the physical appearance contributes to the identification with a character and confirms the precedent studies about male players identifying with male players. The findings support the autonomy of historical understanding and its connection to visual culture in order to explain the phenomenon. As a consequence, the rejection of the main character has led to the creation of a community built around the online discourse and the imbalance of gender values, favorising masculinity over femininity.

Place, publisher, year, edition, pages
2019. , p. 45
Keywords [en]
Video Games, Critical Discourse Analysis, Battlefield V Phenomenon, Identification, Gender and Media
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-44575ISRN: JU-HLK-MKA-2-20190261OAI: oai:DiVA.org:hj-44575DiVA, id: diva2:1325840
Subject / course
HLK, Media and Communication Studies
Supervisors
Examiners
Available from: 2019-06-19 Created: 2019-06-17 Last updated: 2019-06-19Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf