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Waking the sleeping beauty: Swarovski’s open innovation journey
School of Management, College of Business, RMIT University, Melbourne, Australia.
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).ORCID iD: 0000-0002-7986-5423
School of Business and Management, LUT University, Lappeenranta, Finland.
2019 (English)In: R &D Management, ISSN 0033-6807, E-ISSN 1467-9310Article in journal (Refereed) Epub ahead of print
Abstract [en]

Even in today’s turbulent business environment, there are companies in many industries that have enjoyed decades of relatively undisturbed success. However, eventually, after such prolonged periods of calm, existing market positions are challenged. We describe such companies as ‘Sleeping Beauties’ and discuss how they can reinvent themselves through opening up of their boundaries and moving from compartmentalized exploitation and exploration efforts to a more dynamic ambidexterity model. We analyse Swarovski’s open innovation journey in this regard, instigated as a response to recent changes in its business environment. Our analysis of this process offers useful insights for companies struggling with similar problems. 

Place, publisher, year, edition, pages
Wiley-Blackwell, 2019.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-44375DOI: 10.1111/radm.12374Scopus ID: 2-s2.0-85065463226Local ID: ;IHHMMTCISOAI: oai:DiVA.org:hj-44375DiVA, id: diva2:1323120
Available from: 2019-06-11 Created: 2019-06-11 Last updated: 2019-06-14

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Lopez-Vega, Henry

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