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Combine competitive- and service supply chain strategy to evaluate intra-industry convergence: A case study within the European airline industry
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

In what ways do companies within an industry converge? We address this by combining theory on competitive strategy and supply chain strategy to understand how companies can be differentiated in these dimensions. As competitive strategies are affected by internal and external factors, these affect strategy design and resource management of a company in order to remain competitive. Convergence occurs when an industry matures, and several regulatory or non-regulatory norms arise that firms move toward and, in the process, become more similar. Through developing a framework that addresses intra-industry convergence and taking the case of the European airline industry, we aim to demonstrate the application of using competitive strategy and supply chain strategy analyses to analyze and evaluate intra-industry convergence through a standardized model.

Place, publisher, year, edition, pages
2019.
Keywords [en]
Convergence, intra-industry convergence, airlines, competitive strategy, supply chain strategy
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-44124ISRN: JU-IHH-FÖA-2-20190892OAI: oai:DiVA.org:hj-44124DiVA, id: diva2:1320935
Subject / course
JIBS, Business Administration
Supervisors
Examiners
Available from: 2019-06-26 Created: 2019-06-06 Last updated: 2019-06-26Bibliographically approved

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Jönköping International Business School
Business Administration

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf