Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Premium Private Label Market Growthon the expense of National Brands: A study on the Swedish premium private label market shares and its characteristics.
Jönköping University, Jönköping International Business School, JIBS, Economics.
2019 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The market share of premium private label goods within the fast-moving consumer goods sector is growing globally. In Sweden, these market shares are relatively small, but new products are continuously introduced in different food categories. I study the effects of income, demand for organic products, the aggregated market share of different private label tiers, as well as the number of varieties available, on the market share of premium private label. Linear regression is used on cross-sectional data from 2018 regarding several retail categories and geographical divisions. I find some significant positive effects of food categories such as coffee and poultry. I also find evidence that there is a significant positive effect of the organic products market share, as well as the aggregated private label market shares. On the contrary, I find a significant negative effect of the number of varieties present, and I find no evidence of the effect of income on the premium private label share.

Place, publisher, year, edition, pages
2019. , p. 30
Keywords [en]
Premium Private Label, National Brand, Retail Market Share, Sweden, Organic Market Share
National Category
Economics
Identifiers
URN: urn:nbn:se:hj:diva-44017ISRN: JU-IHH-NAA-2-20190129OAI: oai:DiVA.org:hj-44017DiVA, id: diva2:1320178
Subject / course
JIBS, Economics
Presentation
2019-05-29, JIBS 5th floor, Jönköping, 12:22 (English)
Supervisors
Examiners
Available from: 2019-06-13 Created: 2019-06-04 Last updated: 2019-06-13Bibliographically approved

Open Access in DiVA

Premium Private Label Market Growth on the expense of National Brands(755 kB)12 downloads
File information
File name FULLTEXT01.pdfFile size 755 kBChecksum SHA-512
7bd5499770c076d5956ded880d07482e5734ca6b32c5792180e66fd11b6028b14dedfa0190a73ad4b9499c17852e296b1c83e0e4406d47b5afe0915021a9ea8b
Type fulltextMimetype application/pdf

By organisation
JIBS, Economics
Economics

Search outside of DiVA

GoogleGoogle Scholar
Total: 12 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 29 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf