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Interviewing Media Executives: On Gatekeepers and Building Trust
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-7270-4635
2019 (English)Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

This paper builds on 15 interviews with media owners and editors-in-chief of Russian digital media businesses. The interviews took place in Moscow, Saint-Petersburg, Ekaterinburg, Barnaul and London between 2015- 2017. This paper offers detailed reflections on doing qualitative research into media firms' organisational change management in developing markets such as Russia. The paper analysed how building trust with gatekeeprs and later with interviewees impacts different stages of the interview process: pre-interview, actual interview and post-interview. The paper argues that diverse and fluid interview-based research process within the emerging digital media firms is shaped by time and data constraints as much as it is by the social backgrounds of the involved parties. It is particularly acute for researching media in transitioning, post-socialist cultures where the social and economic class structures are still being shaped. Additional recommendations are offered for qualitative researchers of media businesses on managing comprehensive qualitative data sets.

Place, publisher, year, edition, pages
Cambridge, UK, 2019.
Keywords [en]
interview, media owner, editor-in-chief, qualitative studies, Russian media
National Category
Business Administration Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-43837OAI: oai:DiVA.org:hj-43837DiVA, id: diva2:1319016
Conference
British Association for Slavonic and East European Studies (BASEES), 12-14 April 2019, Cambridge, UK
Available from: 2019-05-29 Created: 2019-05-29 Last updated: 2019-05-29

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf