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Brand avoidance in the airline industry: An explorative study on brand avoidance associated with the medium-haul airline-service industry of Generation Y
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2019 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2019. , p. 56
Keywords [en]
Brand, Anti-consumption, Airline, Service
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-43821ISRN: JU-IHH-FÖA-2-20190810OAI: oai:DiVA.org:hj-43821DiVA, id: diva2:1318850
Subject / course
JIBS, Business Administration
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Available from: 2019-06-17 Created: 2019-05-28 Last updated: 2019-06-17Bibliographically approved

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fulltext(780 kB)429 downloads
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File name FULLTEXT01.pdfFile size 780 kBChecksum SHA-512
17a2550af0701b1d0c8bd78bfdbfe8cef9aaeae0f0070da45d901796bac733ba2bea6b1022210948143663cb1744b5411d18db4e391c0836ff5175a954e35143
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
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