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The roles of purchasing and marketing in collaborative product development when involving suppliers and customers
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
Chalmers University, Department of Technology Management, Göteborg, Sweden.
2019 (English)In: Book of abstracts, 2019, p. 49-49Conference paper, Published paper (Refereed)
Abstract [en]

The paper aims to investigate the role of purchasing and marketing in collaborative product development when they involve suppliers and customers. Six collaborative development product development projects at different large high-tech firms are studied. The results show that purchasing and marketing differ in regard to their contributions and roles of managing partner relationships. Purchasing appears to collaborate more with R&D and have well-established routines, processes and strategies for handling both technical and relational issues with suppliers. Marketing, on the other hand collaborate less with R&D and have fewer routines, processes and strategies for managing customers involved in product development.

Place, publisher, year, edition, pages
2019. p. 49-49
Keywords [en]
Purchasing; Marketing; Collaborative product development
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-43734OAI: oai:DiVA.org:hj-43734DiVA, id: diva2:1317258
Conference
28th IPSERA Conference, April 14th - 17th, Milan, Italy
Available from: 2019-05-22 Created: 2019-05-22 Last updated: 2019-05-22Bibliographically approved

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Eslami, Mohammad H.

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Citation style
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  • harvard1
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  • nn-NO
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  • Other locale
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Output format
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